Kendra Fereshetian

I am a Master of Management candidate at the University of Michigan’s Ross School of Business with a background in public relations, digital marketing, and luxury retail. I am particularly interested in how heritage brands translate identity, emotion, and craftsmanship into modern consumer experiences.

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My work is driven by a curiosity for consumer behavior and the intersection of creative storytelling and data-informed strategy. I am especially drawn to fashion, beauty, and lifestyle brands that prioritize detail, consistency, and meaningful connection across every touchpoint.