PRSSA Bateman Competition 2025

As a member of the PRSSA Bateman Case Study Competition team, I had the opportunity to represent Penn State, as a part of my capstone, in the nation’s premier public relations competition. This experience challenged my team to develop a full-scale PR campaign from research through evaluation, collaborating with peers to craft creative strategies for a real-world client. The Bateman Competition not only strengthened my skills in strategic communication and analytics but also gave me hands-on experience in delivering results that align with client goals and resonate with target audiences. The 2025 competition partnered with EveryLibrary as our client, to implement a real-time campaign against book bans.