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WAYV Active
Date
Summer 2024
WAYV Active is an activewear startup out of Alpharetta, GA that inspires individuals to be their most authentic selves. WAYV's line of athletic wear aims to bring a community together where everyone feels empowered to live boldly while feeling their best. As their 2024 PR and Digital Marketing Intern, I contributed to this community through running their influencer and ambassador programs, compiling media lists and pitching to news outlets, event planning with vendors, and designing limited edition pieces. This experience taught me more than just relevant public relations practices, I also gained valuable experience into the entrepreneurial mindset of running a successful business.
